Anti-ageing. Moisturising. Plumping. Brightening. Hydrating. Exfoliating. 

Yes, we are talking about the various types of face serums that are available in the market today. With so many options how do you pick the best face serum for your specific skin needs?

In this blog post, we will first understand what a face serum does for your skin and how it is different from face oils and face creams. We will then explore the key factors to consider when choosing the best face serum for your skin type/concern. And finally, share pro tips on how to get the most out of your face serum for maximum results. 

What Does a Face Serum Do?

Face serums are concentrated formulations that deliver a potent shot of ingredients into your skin. They contain higher concentrations of active ingredients compared to typical moisturizers. These active components play a dual role in hydrating and nourishing the skin, while simultaneously addressing specific skincare concerns like wrinkles, pigmentation, acne, oiliness, dryness, blemishes, dullness, and more. 

They offer versatility, complementing regular moisturizers for added benefits or serving as a standalone intensive treatment. The effectiveness of a face serum hinges on the active ingredients and their concentrations, emphasizing the importance of understanding your specific skincare needs before making a purchase.

How is a Face Serum Different From a Face Oil or Face Cream?

Put simply, face oils provide deep hydration and nourishment with a thicker texture, and face creams are used for daily skincare maintenance. Face serums on the other hand focus on delivering potent ingredients for targeted treatments.  

Types of Face Serums 

• Hydrating Serums: A hydrating serum is formulated with ingredients like hyaluronic acid to introduce hydration to your skin and also prevent loss of moisture. Hyaluronic acid is a strong active that binds moisture to the skin, keeping it supple. This serum is ideal for those with dry skin.
  
  
• Exfoliating Serums: Exfoliation is the process of removing dead skin cells from the surface of the skin. Exfoliating serums are chemical exfoliators that use acids as ingredients. Commonly used acids include Glycolic, Citric, Malic, Mandelic and Salicylic Acid. Exfoliating serums decongest pores and reduce sebum levels, making it the best face serum for acne-prone skin.
  
  
• Brightening Serums: Brightening serums are designed to enhance brightness and glow in the skin. Two key ingredients in brightening serums are Vitamin C and Niacinamide. Vitamin C promotes healthy skin cell turnover and blocks the enzymes that produce melanin. Niacinamide, on the other hand, is renowned for its ability to address dullness and even out skin tone. It is more skin-friendly than Vitamin C, which sometimes can irritate the skin. Sandiva’s Daily Hydrating Super Serum is formulated with pure Niacinamide that suits all skin types and does not cause any skin irritation. To learn more about this miracle elixir read our blog post Niacinamide Serum: The Miracle Elixir For Flawless Skin.
  
  
• Anti-Ageing Serums: Anti-ageing is not limited to wrinkles and fine lines but also includes skin tone and texture. A miracle anti-ageing ingredient used in serums is retinol - a form of Vitamin A, renowned for its ability to regenerate skin cells and effective anti-ageing properties. Retinol brightens discolouration, improves skin elasticity and smoothes wrinkles and fine lines. However, retinol can cause side effects like dryness, tightness and redness, so start slow and build up your tolerance. Sandiva’s anti-ageing super serums use CB2 activators as the anti-ageing active rather than Retinol to avoid causing skin irritation and sensitivity.

Factors to Consider When Choosing the Right Face Serum

Choosing the best face serum for your skin involves considering various factors, including your skin type, specific concerns, and ingredients that address those concerns. Here are the key factors to consider when choosing a face serum:

1.Skin Type: Identify your skin type, whether it's dry/dehydrated, oily/combination, sensitive, or normal. Utilizing chemicals that are not tailored to your specific skin type can diminish their effectiveness. Accurately identifying your skin type is crucial before selecting a serum, as using an inappropriate one can potentially cause more harm than benefit.

2. Skin Concerns: Identify your specific skin concerns, such as acne, wrinkles, dark spots, dullness, or dehydration. Once you pinpoint the issues affecting your skin, you can make informed decisions about choosing a solution that addresses your desired results. This approach ensures optimal outcomes when incorporating a serum into your skincare routine.

3. Ingredients: Take note of the active ingredients present in the serum you intend to purchase, ensuring they align with your skin type and concerns. Thoroughly read the label and research any unfamiliar components to guarantee their suitability for your skin.

4. Texture: Factor in the desired texture when selecting a serum. Face serums are available in various textures, ranging from lightweight lotions to thicker gels, and some may even have an oily consistency. If you have oily skin, opting for a lighter, gel-based serum might be more suitable. Be mindful of texture preferences to enhance your overall serum experience.

When Should You Apply Face Serums?

Face serums should ideally be applied after cleansing and before moisturising. Since different face serums have different active ingredients for varying concerns, they should be used at different times of the day. For example, brightening serums and hydrating serums are best applied during the daytime whereas, anti-ageing serums that contain Retinol should only be used at night as they can make skin more sensitive to sun damage. Always check the instructions and follow them carefully. 

Pro Tips for Face Serums

Here are some pro tips that will help you use face serums the right way for maximum results:

Patch Test: Before fully incorporating a new serum, conduct a patch test to ensure your skin doesn't react negatively.

Layering Order: Apply serums from thinnest to thickest consistency to allow optimal absorption.

Consistency is Key: Results may take time. Be consistent in using your chosen serum to see long-term benefits.

Combine with Complementary Products: Pair your face serum with compatible products to enhance its effectiveness. 

Choosing the best face serum for your skin can make a huge difference to your skincare routine. It involves understanding your skin's unique requirements and selecting a product that aligns with your skincare goals. Whether you're targeting hydration, exfoliation, brightening, or anti-ageing, the right serum will help you achieve healthier and more radiant skin. 

Sandiva’s Daily Hydrating Super Serum and Overnight Revitalising Serum are packed with the goodness of pure Sandalwood. Suitable for all skin types, it helps reduce signs of ageing, brighten skin, and improve skin hydration.